Kelley Blue Book Bestows its 2017 Brand Image Award on the Ford F-Series Trucks

If you keep up with our blogs, we tend to get excited anytime one of our Ford models wins an award, but today we’re especially cheesed; not only have the Ford F-Series trucks nabbed a particularly prestigious award—“Best Overall Truck Brand”— it marks the fourth year in a row they’ve garnered this specific honor. One win might be luck, two is a streak, three is impressive, but four is domination! Today at Tracy Ford, we’re celebrating the outstanding Ford F-Series trucks.

 

 

The focus of this great award is recognizing achievements by automakers as they strive to create and maintain a compelling and captivating brand overall sense, cultivating brand attributes and generate enthusiasm among new-vehicle buyers. Ford trucks manage to do this again and again—giving truck buyers the features, design, and amenities they want, including best-in-class towing and payload capacity, in-cabin functionality, helpful tech, and even some luxury appointments.

“Superior product lineups and compelling marketing communications from automakers continue to influence consumer opinion, driving interest in particular brands, and, most importantly, positively affecting vehicle consideration,” said Rick Wainschel, vice president, customer analytics and insights, Kelley Blue Book. —from a 04.11.17 Ford Press Release

This year has been an extended celebration of the Ford F-Series trucks, with the F-Series recognized as the best-selling trucks in America for 40 years in a row and the best-selling vehicle in America for 35 years straight. To learn more about the 40 years of Ford truck domination, you can visit www.40YearsTough.com, and to get your hands on a Ford F-150, F-250, or F-350, you’re always welcome to visit our local Tracy, CA Ford dealership!

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